Data managers fill a critical role between end users and database administrators. They understand both business uses for data and have the technical knowledge to form the raw data into something useful. This is done by matching data from different sources and forming relationships to model how different obejcts interact. Reltio assists data managers in matching entities, modeling relationships, and tracking interactions.
It is important to understand the differences between crosswalks, entities, and profiles in Reltio. These terms are often used interchangeably when describing data but have discrete definitions. Below we will explore each in turn….